For more NFL related news, last year Dallas Cowboys quarterback Dak Prescott partnered up with adidas as one of there promotional athletes on the heels of unprecedented rookie year. The insuring result was his photos appearing rocking AlphaBOUNCE in an ad for the brand and retailer Champs Sports. Now the home team's young field general is back with another adidas promotional campaign for a collaboration with Reigning Champ, featuring a full range of apparel.
" The new adidas Athletics x Reigning Champ line is intended to blend the German sportswear brand's best innovations in athletic apparel with Reigning Champ’s forward-thinking, progressive spin on “minimalist,” well-constructed fashion" reports hypebeast. As for the pieces included, the capsule will include a cool new take on the PureBOOST and AlphaBOUNCE . With the Boost containing a “circular knit speckled gray” makeover and a light gray spin complete with “leather sockliner” for the AlphaBOUNCE.
As for the clothing, the two brands will offer a minimalist take on T-shirts, hoodies, unique Jacquard bombers and pants for men, while the women's collection will include crop tops and tights. As for a release date, the new collaborative collection is set to hit the global retail on August 4 through both labels’ online sites and select retailers and boutiques ranging from $45-$210.
As for Dak, although he has yet to receive his own signature shoe the fact that adidas recognizes his star power is great for the young QB. There is very little doubt that if he can string another season or two together like last years, we quit possibly could see a Dak Prescott edition of a three stripe sneaker on shelves. In any event it's the first time a Cowboys player has gotten this kind of mainstream endorsements in quite a few years so, how bout them boys? And how bout Dak Prescott?