Did tour merch exist before Kanye West? Yes, Yes it did. But was rap tour merch really poppin before Mr. West? No it was not. Love him or hate him, Kanye West pretty much launched rapper tour merch into the streetwear playbook.
The merch trend really gained momentum in 2013 with West’s Yeezus tour offering up some of the most in-demand pieces released that entire year. But to the surprise of some, this wasn't the first time Kanye dropped tour merch. In this video we go through a indept history of every Kanye West tour merch piece to ever drop.