Rappers are the new athletes in the sneaker world when it comes to moving product. Names like LeBron James and Zion Williamson can still turn heads, but the paradigm has clearly shifted in the marketplace. Success from names like Kanye West and Pharrell are obvious examples, but there arguably isn’t a bigger draw in sneakers right now than Travis Scott.
The rapper experienced a meteoric rise in mainstream popularity over the past year, thanks in large part to his massively successful third studio album, #Astroworld. Despite no official signature sneaker to speak of like the aforementioned names, Nike has let #TravisScott put his spin on various silhouettes ranging from Air Force 1s to Air Jordan IVs. Not everyone can say they’ve been able to play with the branding on one of the most iconic shoes ever made, or stamp their personal logo in place of a #Jumpman. He has gotten to do both.