Off White Parent Company Sells For $675 Million

Recently, Farfetch acquired New Guards Group, the Milan-based parent company of Heron Preston, Palm Angels and most famously Off-White for a whopping $675 Million. While a representative for Off-White stated that Off-White LLC is still “controlled by Virgil Alboh” and that the NGG transaction to Farfetch “will not affect Off-White™ day to day operations,” the transaction as a whole has the potential to shape the speed, scale and strategy of streetwear as we know it. Check out the video for a full rundown.