Patagonia Hates Small Business Looks To Kill Resell Game

Patagonia has recently filed a copyright infringement lawsuit against Kimberly McHugh, a third-party seller, for the use of its brand name and “Fitz Roy” logo to, sell “substantial quantities of Patagonia-branded products online through retail platforms, including Amazon.com.” McHugh is allegedly selling authentic Patagonia products through her Amazon store, Our Little Corner, which is considered a grey market shop, as neither McHugh nor Amazon are authorized dealers with consent from Patagonia to sell its products. Patagonia has fired the first shot in the war between brands and resellers, what could this mean for the resell game going forward? Check out the video for our opinion.