What Happen To Rapper Clothing Lines? The History of 2000's Rap Brands
Remember the 2000s? LL Cool J wouldn't be caught dead not in Fubu and even crashed a Gap commercial wearing a Fubu hat, Jay Z and everybody signed to rock a fella repped hard for Rock a wear, everyone from Usher to Beyoncé could be seen in Sean John.
Kids these days may not realize, but there was a time where rappers having a clothing line was a prerequisite. Or if they didn't have their own, they were closely affiliated with one. Today, rappers brag about high fashion brands like Gucci and Louie but in the early 2000s the upstart urban brands were de joure in the rap game.