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What Happened To Fubu : The Rise And Fall Of A Streetwear Brand

How many remember Fubu? In the late 90s to early 2000s Fubu was one of the most popular street brands in the world. It was created in the days before streetwear was really even a thing, in a manner of speaking, it could be looked at as the grandfather of streetwear We all know fubu as a relic of the past today, but how exactly did they fall off? Lets find out. Im Nate the Great from and this is the rise and fall of Fubu.


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