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The Story Of Jeff Staple : From $150k In Debt To Streetwear Empire

The Pigion, to some a mascot for New York City, to others, a flying rat. But to Jeff Staple, it represents a whole lot more than either of those. Today, Staple has trandcended the scope of simply being a streetwear brand, and owner Jeff Staple now enjoys OG status as a pioner and arcetect of culture. Branching off the brand into several different wings of operation. But how did it all happen? How did a kid who believed in his idea so strongly that he sunk himself into $150k worth of debt for it, manage to make it all work out? Well, lets find out, I'm Nate the Great from and this is the life and times of Jeff Staple.


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