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What Happened To Evisu Jeans : The Rise And Fall Of A Streetwear Brand

How many remember Evisu Jeans? the Japanese denim brand became known for its pristine crafted jeans and now-infamous squiggle-line seagull logo, both of which have littered the fashion history books over the years. Ensuring that the brand’s impact on the streetwear community persists decades after its establishment. They set a new standard on how jeans are made and what is considered quality when talking denim. They were huge in the early to mid 2000s, but took a bit of a hiatus as of late. For a number of years, Evisu seemed to disappear as other brands took the spot they once had, Why is that? Lets find out. I'm Nate the Great from and this is the rise and fall and rise again of Evisu jeans.


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