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The Story Of Undercover And Jun Takahashi : Rise Of A Streetwear Brand

In the melting pot that is streetwear, certain designers and labels are often based on subcultures. Shawn Stussy, for example, started out in West Coast surf culture. Supreme's roots are in skateboarding. BAPE brought cartoonish Japanese aesthetics and a love of hip-hop. But when it comes to punk rock, that's Undercover all day. UNDERCOVER is driven by the motto “We make noise, not clothes.” Jun Takahashi translates the subversion and disruption of punk rock into fashion. Today, Undercover is one of the legacy streetwear brands and has been doing big things for years. But how did it all start? Let's find out. I'm Nate the Great from and this is the History of Undercover Clothing.


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