

What Happened To Crooks and Castles : The Rise and Fall Of A Streetwear Brand
What happened to Crooks and Castles clothing? During the early to mid 2000s Crooks and Castles was one of the leading lines, but they too would fall victim to the rise and fall of a streetwear brand. Their pieces sold for a premium and could be spotted everywhere, from rappers to mall crawlers and all in between. But like many of the top brands from that era, Crooks and Castle was not able to make it into the 20s with that same footing. In this video, we discuss the rise and


What Happened To Alife : The Rise and Fall of A Streetwear Brand
What happened but to Alife NYC? They were a key part of the streetwear sneaker collab boom in the mid 2000s but have run into some issues lately, and have managed to make our rise and fall of a streetwear brand series. Founded in 1999, Alife® is a streetwear and culture brand also retailer of men's clothing, sneakers, footwear, and art based out of New York City. Alife prides themselves on being a multi-tasking, multi-faceted, lifestyle driven company. Well known for


Air Jordans - The Rise and Fall... And Rise Again | How Sneaker Collabs Saved The Brand
Over the years, #airjordan sneakers have experienced a rise and fall, and rise again to prominence in the sneaker industry. Sneaker collabs have played a large role in this roller coaster ride the company has been on. About 3 years ago we did a video on the rise and fall of Jordan Brand. At that time there was a list of the top 10 most instagramed sneakers and Jordans came in at a surprisingly low number 18. You see this was 2018, and Yeezys were at a peak. All the hype sw


What Happened To Diamond Supply Co. | The Rise And Fall Of A Streetwear Brand
So what happened to Diamond Supply Co the clothing brand? The rise and fall of a streetwear brand has happened to many a business in the past, and despite being one of the largest brands in the industry they are not above a fall from grace. In 1998, then in his early 20s, skateboarder Nick Tershay built a business plan on the invention of a skateboard bolt that he believed would revolutionize the industry. It didn’t – but in the process, he created a cult-like universe that w


Top 10 Biggest Rap Trolls In The History of Hip Hop | The Art Of Rap Trolling
What are #raptrolls ? Rappers like Lil Nas X and 50 Cent have used rap trolling tactics to perfection. To fully answer that question we have to first look at at how #internettrolling works. Rap trolling is not a new Phenomena, it dates back further than you may think. But let’s cover what exactly is considered an internet troll? Urban dictionary describes it as such: Someone who takes pleasure in causing drama by arguing with people without wanting or accepting anyone's


The History Of Gold Grillz In Rap
When most people think about gold grillz and hip hop culture, they think of Paul Wall or maybe the Nelly's 2005 single Grillz. In fact we did a video a while back on the history of hip hop jewelry in where we talked about grillz. In the video we made the mistake of stating that grillz started in the south, but one of our astute viewers brought to our attention in the comment section that grillzs had in fact predated to New York in the 70s and 80s and I was like WHAAAAAT! So I